Who the heck are we? We’re just two friends who love trail and ultra running. Lucy in her day job is a professional photographer; Jeff is a creative director.

Why are we doing this? For the same reason anything gets done in the creative space: why not?

What’s in it for you? Join us in making a film that’s all about the crazy us that fills the trails, pre-dawn to late night and love this place called the Midwest.

Thanks for being here.

  • Jeff Berg

    Director

    I’ve been helping brands create iconic work for over 25 years now. I’m a partner at Haberman an advertising agency in the Twin Cities. My philosophy is have all the fun but don’t forget to really listen. The story always comes later than you think.

  • Lucy Hawthorne

    Cinematographer

    I’m inspired by my love of the North Woods and capturing the human experience in all it’s beautiful pieces. Can’t wait to see folks out on the trail.