In 2022 The Pickle Juice Project started as just a whim. A single person wanting to make a documentary film about Midwest trail running. But has since turned into opportunity for friends who have a shared passion for documentary films, running and making things happen. We are professionals with busy lives but believe in creativity and the power of making art together. We’re not sure where this journey is going but we’re all here for the ride. Glad you’re here to enjoy it with us.

  • Jeff Berg

    Director

    I’ve been helping brands create iconic work for over 25 years now. I’m a partner at Haberman an advertising agency in the Twin Cities. My philosophy is have all the fun but don’t forget to really listen. The story always comes later than you think.

  • Lucy Hawthorne

    Cinematographer

    I’m inspired by my love of the North Woods and capturing the human experience in all it’s beautiful pieces. Can’t wait to see folks out on the trail.

  • Christine Armbruster

    Cinematographer

    With an education in commercial photography and a fascination in cultures, Christine blends commercial and documentary photography to create her own unique style.

  • Joel Weber

    Cinematographer


    For over 15 years, I have been building a diverse body of work as a cinematographer, director, and editor. I have had the opportunity to work with a wide range of clients, including major brands such as Target, General Mills, Best Buy, and UnitedHealthcare, as well as prominent media outlets such as the Travel Channel, Nova, and The History Channel.